In 1986 Doug Miller (of Sales Makers International & the VirtualRoadShow.ONLINE) created the 12 Days of Fitness membership campaign, with the US based Toys for Tots campaign being the recipient of Toys & fund raising with the pass costing $19.86 (the year of the campaign.)
This year….2025…
The price will be $20.25, £20.25, €20.25 (you get the idea…)
Clubs all over the world are invited to adopt this campaign to sellebrate the Holiday Season by opening their doors for 12 consecutive days (in December) to the public when they donate £20.25, $20.25, €20.25 to either:
Augies Quest A charity created by Augie Nieto (founder of Life Fitness) where ALL of the money raised is allocated to R & D to find a cure for ALS (the disease that took his life – while raising over $100,000,000).
Children in Need A charity created by the BBC where 95% of the money raised goes directly to support childrens’ activities in the UK.
Toys for Tots A charity created by the US Marine Corps after World War 2 so that children without a parent could enjoy a Merry Christmas, supported entirely by the US Marine Corps.
Doug Miller has created a 12 Days of Fitness website/Blog: www.12Daysof.FITNESS where you can learn all about how you can enjoy increased potential membership traffic in your Club or Centre during the months of December & January 2026.
• Every participating Club receives a complimentary subscription to the VirtualRoadShow.APP for ALL of their Staff in ALL of their Clubs. (until the end of 2025…)
We virtually bring the industry to you with A I…Actual Intelligence!
• Doug has produced a Video (Viewable in the .APP & on YouTube) describing how to promote and produce a successful campaign.
International, Regional & National Associations are participating in this Global collaboration to expose the public to exercise and the benefits of joining a health club. Private and public Clubs are also welcome.
If you would like to help the Member Clubs in your Association enjoy a fantastic end of year sales drive, with no charge; simply contact Doug at Doug@VirtualRoadShow.online +44 (0)7855 744 222
We want to help you improve the fiscal fitness of your fitness business!
If you have any ideas on how we could make this campaign even better….
Please Contact: Doug@ViirtualRoadShow.ONLINE
PS The campaign launches on Black Friday – so, you’ve got a potential ADDITIONAL Campaign.
PPS Tomorrow, I’ll be sharing with you an excerpt about the 12 Days of Fitness campaign from my forthcoming ebook X-Selling @ Membership Sales.
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